Some magazines later adopted the practice of having a trifold or quatrefold centerfold, using a longer sheet of paper at that spot and folding the extra length into the magazine. should have a 'healthy, intelligent, American look-a young lady that looks like she might be a very efficient secretary or an undergrad at Vassar.'" Hefner later said that the ideal centerfold is one in which "a situation is suggested, the presence of someone not in the picture" the goal was to transform "a straight pinup into an intimate interlude, something personal and special." Įarly on, Hefner required Playboy centerfolds to be portrayed in a very specific way, telling photographers in a 1956 memo that the "model must be in a natural setting engaged in some activity 'like reading, writing, mixing a drink'. Being featured as a centerfold could lead to film roles for models, and still occasionally does today. The advent of monthly centerfolds gave the pin-up a new respectability, and helped to sanitize the notion of "sexiness".
The success of the 1953 first issue of Playboy has been attributed in large part to its centerfold: a nude of Marilyn Monroe.
The term was coined by Hugh Hefner, founder of Playboy magazine. In saddle-stitched magazines (as opposed to those that are perfect-bound), the centerfold does not have any blank space cutting through the image. The centerfold or centrefold of a magazine refers to a gatefolded spread, usually a portrait such as a pin-up or a nude, inserted in the middle of the publication, or to the model featured in the portrait. Published in Puck Magazine: Centerfold Vol. Blaine, John Logan, Abram Hewitt and others. Hayes carries a cabinet on his back, containing Vice President William Wheeler, Secretary of the Treasury John Sherman, and Secretary of the Interior Carl Schurz.
"Torpedoes in His Path: Can he, with that load, get through without exploding them?" U.S.
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